Privacy Policy

The Modern Shopper (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, engage our consulting services, or use our subsidiary digital products, including our Chrome extension that provides AI-powered conversion rate optimization (CRO) audits.

1. Information We Collect

a. Website Visitors

Cookies & Similar Technologies:
We may use cookies and similar technologies to understand how visitors interact with our website, improve performance, and personalize content.

Zero-Party Data:
Information you voluntarily provide through forms, surveys, or newsletter signups (such as your name, email, or preferences).

b. Consulting Clients

When you engage our consulting services, we may collect:

Business Contact Information:
Business name, contact person, phone number, and email.

Website & Business Data:
Traffic data, revenue data, conversion data, product data, and other performance-related information necessary for providing consulting services.

c. Chrome Extension Users (AI CRO Audit Tool)

When you install and use our Chrome extension (the “Extension”), we collect limited session-based and website content data strictly for the purpose of generating a CRO audit.

User Activity Data (Current Tab Only):

• Page URLs visited during the session

• Time on page

• Page navigation path

• Click counts within the active tab

• Session duration

Website Content Data (Publicly Available Information):

• Product information (e.g., price, inventory indicators)

• Page structure and layout elements

• Technology stack indicators

• Public metadata available on the current store page

We do not collect:

• Personally identifiable information (PII) such as names, email addresses, phone numbers, or login credentials

• Payment information

• Health or financial records

• Background browsing history outside the active tab

The Extension operates only when actively used and only analyzes the current store tab to generate recommendations.

2. How We Use Information

We use the information we collect to:

• Deliver and improve our consulting services.

• Generate AI-powered CRO audits through the Chrome extension.

• Analyze website performance and shopping behavior patterns.

• Provide optimization recommendations.

• Conduct research and develop case studies highlighting performance improvements.

• Communicate regarding project updates or product usage.

For the Extension specifically:

• Session metadata and website content are transmitted to a secure remote backend.

• That backend interfaces with the Gemini API for analytical processing.

• Data is used solely to generate the CRO audit results.

We do not use Extension data for advertising, profiling, credit scoring, or marketing purposes.

3. Data Processing & Third-Party Services

To generate CRO insights, Extension session metadata may be transmitted to our secure remote server, which processes the information via the Gemini API.

We confirm that:

• Data is used exclusively to provide the single purpose of the Extension (CRO analysis).

• Data is not sold to third parties.

• Data is not used or transferred for advertising or marketing purposes.

• Data is not used or transferred to determine creditworthiness or lending eligibility.

We implement reasonable safeguards to ensure secure transmission and processing.

4. Data Storage & Retention

Website & Consulting Data

We retain client and business data as long as necessary to:

• Provide services

• Comply with legal obligations

• Develop anonymized case studies

Chrome Extension Data

• Session-based audit data is processed for analysis.

• We do not permanently store session browsing data.

• We do not build user profiles.

• We do not sell or monetize browsing behavior.

Where data is retained for system improvement or debugging, it is anonymized and stripped of identifying elements.

5. Sharing of Information

We do not sell, rent, or share personal or business data with third parties for marketing or advertising purposes.

We may showcase examples of our work, including anonymized case studies referencing KPIs such as:

• Email and SMS opt-in rates

• Conversion rate

• Average order value

• Cart abandonment rate

• Bounce rate

• Revenue growth

Sensitive business details are anonymized or generalized where appropriate.

6. Chrome Extension Permissions Disclosure

The Extension may request browser permissions such as:

• activeTab

• scripting

• Host permissions for specific e-commerce domains

These permissions are required solely to:

• Analyze the current store’s URL

• Evaluate page structure and public product metadata

• Assess user interaction patterns within the active session

The Extension does not monitor activity outside the active tab.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect collected information. However, no method of internet transmission or electronic storage is 100% secure.

8. Your Choices

Cookies:
You can manage or disable cookies through your browser settings.

Communications:
You may opt out of non-essential communications via unsubscribe links in our emails.

Extension Use:
You may uninstall the Chrome extension at any time to discontinue all data collection associated with it.

9. Distribution

Our Chrome extension may be distributed as “Unlisted” within the Chrome Web Store. This means it is accessible only via direct link and does not appear in public search results.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact:

The Modern Shopper
Email: hello@themodernshopper.com