Privacy Policy

The Modern Shopper (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information you provide to us when you visit our website or engage with our consulting services.

1. Information We Collect

a. Website Visitors

• Cookies & Similar Technologies: We may use cookies and similar technologies to understand how visitors interact with our website, improve performance, and personalize content.

• Zero-Party Data: Any information you voluntarily provide through forms, surveys, or newsletter signups (such as your name, email, or preferences).

b. Clients

When you engage our consulting services, we may collect the following information:

• Business Contact Information: Business name, contact person, phone number, and email.

• Website & Business Data: Traffic data, revenue data, conversion data, product data, and other performance-related information necessary for providing consulting services.

2. How We Use Information

We use the information we collect to:

• Deliver and improve our consulting services.

• Communicate with you regarding your business needs and project updates.

• Analyze website usage and performance.

• Conduct research and develop case studies that highlight business performance improvements.

3. Sharing of Information

• We do not sell, rent, or share your personal or business data with third parties for marketing or advertising purposes.

• We reserve the right to showcase examples of our work—including design samples and case studies. Case studies may reference key performance indicators (KPIs) such as:

  • Email and SMS opt-in rates

  • Conversion rate

  • Average order value

  • Cart abandonment rate

  • Bounce rate

  • Revenue growth

• When presenting case studies, we take steps to protect sensitive details and may anonymize or generalize certain information as appropriate.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no method of transmission over the internet or electronic storage is 100% secure.

5. Your Choices

• Cookies: You can manage or disable cookies through your browser settings.

• Communications: You may opt out of receiving non-essential communications from us by following the unsubscribe instructions in our emails.

6. Retention of Information

We retain client and business data for as long as necessary to provide services, comply with legal obligations, or develop anonymized case studies.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

The Modern Shopper
Email: themodernshopper@gmail.com